INTRODUCING THE PLAYA COLLECTION
“Beach Chic” Elevated to a New Level
(Malibu, September 2013) – Born of a deep coastal heritage in Malibu, California, the Peggy Platner Collection by Gaetano debuts in 10 showrooms nationwide this fall, starting with Pierre Frey in New York on Wednesday, Oct. 2, during Fall Market. Curated by the acclaimed Malibu designer, the collection introduces a completely new level of sophistication to fabrics intended for refined yet casual settings.
The first offering is the Playa Collection, whose fabrics are named after California beaches. As varied as the beach communities after which they’re named, the fabrics are appropriate for a wide array of living environments – modern, rustic, sophisticated, cottage, chic. The collection embodies extraordinarily textured cross-hatch wovens, herringbones, lush velvet pinstripes and hardy linens enlivened by a palette of soft French blues and greens, silvery grays, frosty charcoals and other hues taken from the tones of the earth and accented with spikes of gold, teal and bronze. Rooted in natural elements and effortless Southern California style, the fabrics speak to universal sensibilities at their most exquisite level.
The Playa Collection is the genesis of Malibu interior designer Peggy Platner’s vision of fabrics she wanted to live with at the beach. “I grew up in the artists’ community of Laguna Beach, and upholstery choices were polyester in orange and plaid. When I started my own interior design firm, I was determined to surround myself with something more sophisticated.”
Platner, who had previously enjoyed a career at the helm of several home furnishings stores, set sail as an interior designer in 2002. She quickly established a reputation in Malibu for creating sublime and timeless interiors for some of the nation’s most dynamic entrepreneurs. In the trade showrooms, she became known for her sophisticated selection process. (The sales staff at the Thomas Lavin showroom frequently refers to “the Platner Palette.”)
She also caught the attention of Thomas M. Fish, founder and president of Gaetano. For more than 20 years, Gaetano has been a leading designer, manufacturer and distributor of luxury fabrics to the trade as well as a trusted source of private label manufacturing for some of the largest fabric houses in the world. Fish, whose successful fabric ventures have made Gaetano one of America’s top fabric purveyors, approached Platner with the idea of creating a fabric collection.
“By incorporating Peggy’s eye for design, impeccable taste and signature color palette, we have created unique fabric collections that capture her essence and design style,” says Fish. “These collections clearly demonstrate Peggy’s exceptional aesthetic sensibility. Already respected and admired in the interior design trade, Peggy will now bring these beautifully curatedfabrics to market for all to enjoy.”
This fall the Peggy Platner Collection by Gaetano debuts at Pierre Frey in New York, Thomas Lavin in Los Angeles and Sloan Miyasato in San Francisco, and a wave of seven more showrooms launching on through winter.
Pierre Frey, which is taking the lead in introducing the collection, will host a lunch for Platner to present the new fabrics on Wednesday, Oct. 2, at 1 pm, during Fall Market at the D&D Building.
“The Peggy Platner Collection shares the same level of quality and creative spirit that our clients expect,” says Patrick Frey, director of the French luxury design house. “The freshness of the palette and the value the collection represents are important for us.”
There are 35 patterns in the Playa Collection in several color ways representing 301 individual skus. The fabrics are luxurious blends of cotton, viscose, linen, silk, polyester and acrylic woven in Italy and India. Several of them have very high commercial ratings, including Mandalay, Ocean Beach, Santa Cruz, Pebble Beach and Tourmaline, a luscious satin velvet that can take 100,000 double rubs.
The Playa Collection will be introduced in two phases, with another release planned for early 2014.
High resolution images of flat shots and additional styled shots beyond those included in this press kit are available upon request. Yardage is available for photo shoots with prior notice.
For more information on the collection and a list of showrooms, please visit www.peggyplatnercollection.com.
P.R. & Marketing